Bupa Individual Protection announces today that it has revised its premium rates for its award winning critical illness plans.  For example a male non-smoker, 32 next birthday, 33 year term, £100,000 sum assured, a new rate of £44.94 represents a percentage reduction of 8.0 percent.

Steve Casey, Head of Sales and Marketing said "With the majority of rates being reduced, it is even more affordable to purchase a quality product.  The recent awards success for the most trusted brand and for customer service from Moneywise demonstrates the consumer confidence in our plans".

Bupa has been voted the most trusted provider of critical illness cover and best for customer service, by readers of Moneywise magazine.

The Moneywise Customer Service Awards are based on a survey of more than 10,000 consumers who nominate the companies they trust the most and which offer the best service.

Steve Casey, Head of Sales and Marketing for Bupa Individual Protection, said: "We are delighted with this accolade from Moneywise readers.  Our aim is, and has always been, to make our products as accessible and effective as possible for both intermediaries and their clients."

For more information, please call 0845 600 3122* or visit www.bupa.com/bupaindividualprotection.

*Calls may be recorded and may be monitored.